Skip to main content
Craftpeak has been acquired by Arryved! Read more by clicking here.

Local is a State of Mind

You survived COVID, your brewery is growing — now what?  If you're Against the Grain, you save historic hometown venues and turn to your friends at  Craftpeak for help creating a digital experience that shares your Louisville love with the rest of the world!

Join us May 18th as Craft Beer Professionals founder Andrew Coplon hosts Craftpeak CCO Corey Bullman, Louder Than Digital CEO Mike Novak, and Against the Grain Founder Sam Cruz for How To Be A Local Brand In A Digital World, the first in a series of free webinars focused on digital strategies courtesy of your friends at Craftpeak.

Our panel of industry experts will explore how to leverage your digital touch-points to integrate your taprooms and venues into the fabric of your community, with extensive insight from Sam, Mike, and Corey on what works — and what doesn’t!

Register Now


Key Takeaways

  • Building an online presence to reflect your brand and each location's unique vibe
  • Leveraging digital marketing to drive foot traffic to new and old locations, emphasizing locality
  • Growing awareness of, and participation in, your community engagement efforts
  • Selling more tickets and driving turnout at events across locations
  • Helping you stay on-brand across digital and IRL touch-points
  • Using the right tech — and people — to get the job done!

Join Us on May 18th at 2 pm EST for our Free Webinar.

Meet the Speakers


Sam Cruz, Co Owner, Chief Marketer, and Business Development at Against The Grain LLC

Sam hails from a small town in southern Indiana, where unlike many of his peers, a fascination of craft beer brewed into a hobby spurned by an introduction to home-brewing by a friend. After moving to Louisville, KY on a whim, Sam landed a job with a local brewery. After many hours of hard work and a little luck, Sam was promoted through the organization to head brewer. Fast forward a couple years and he, along with partners Jerry Gnagy, Adam Watson and Andrew Ott, successfully launched Against The Grain Brewery.  ATG was catapulted to world renown quickly, distributing to every corner of the world and making some of the most innovative beers. Now, after a decade of ever changing business landscape, ATG is more than a boutique brewery. Sam and partners share ownership of a production brewery, the only remaining victorian inspired brewpub located in Louisville Slugger Field, a smaller more quaint brewpub in the historic Highlands neighborhood that specializes in sake production, a specialty sandwich shop, and two varying sized music venues.

Mike Novak, Co-Founder of Louder Than Digital

Mike is the Co-Founder of Louder Than Digital, a full-service digital marketing agency and brand amplification partner for Craftpeak. Mike brings over twenty years of technology and marketing experience to Louder and the craft beverage industry and has worked with e-commerce powerhouses such as Fanatics, Home Depot, Williams-Sonoma, Fabletics, Pottery Barn, & eBags.  Louder's mission is to leverage big brand e-commerce best practices to help amplify brands in emerging industries, like craft beverage, that are going through significant growth in direct-to-consumer and e-commerce channels.

Mike Novak

Corey Bullman, CCO and Co-Founder of Craftpeak.

Craftpeak is an information technology company dedicated to helping craft beverage brands succeed online through innovative e-commerce and web solutions. Their team is made up of passionate craft beer nerds who love finding new and creative ways to meet small businesses' needs online. They are inspired by the nature, art, science, creativity, hard work, and humanity they see in their craft clients. They use that inspiration to drive better direct-to-consumer solutions they know will help breweries thrive in the online marketplace.