How To Make Your Beer Stand Out
When we asked craft beverage brands what kept them up at night in our State of the Craft Brewing Industry survey, 70% of those that responded said it was marketing to acquire new customers. With increased competition for consumers’ attention and tremendous growth of direct-to-consumer sales online via e-commerce, craft beverage brands need to enhance their online presence to stand out in a crowded market. In an effort to provide curated guidance around gaining new customers as the market continues to grow and rapidly change, Craftpeak teamed up with Louder Than Digital and Fair Isle Brewing to share some tips, tricks, and best practices to help strategically market your business and grow your customer base. Additionally, we'll take a sneak peek into how Membership Clubs can help convert customers into lifetime fans of your brand.