The premise was simple — do something, anything — and the outcome profound.
When Other Half Brewing in Brooklyn, Stout Collective in Chicago and Craftpeak in Asheville set out to design a collaborative beer and marketing campaign to benefit hospitality workers, it had to have been hard to imagine 718 participating breweries spanning 48 states and 51 countries.
“Our goal was to be proactive,” Other Half’s co-founder Sam Richardson said. “This is our opportunity to show people that we care. The point is for everyone to realize how interconnected we are. And people responded immediately.”
Seeking a way to aid breweries coping with taproom closures and disappearing distribution to bars, as well as to support the hospitality workers who have lost jobs or hours, All Together was created.
Instead of us telling you about the open-sourced IPA and campaign, we felt the opening to the letter published on alltogether.beer was so well-written that sharing it with our Tallahassee beer family would be best.Continue Reading